The Telecom Regulatory Authority of India (TRAI) has suggested the implementation of the Calling Name Presentation (CNAP) Supplementary Service throughout the Indian telecoms network in an effort to improve caller identification and reduce spam calls.
This advice, which was made public on Friday, states that all telecom service providers ought to provide the CNAP service to their customers upon request.
When someone calls, the CNAP service is meant to show their name on the phone screen, giving users a quick way to identify who is calling on their phone.
With the ability to view the caller’s name before to answering, this initiative is anticipated to decrease the number of spam calls.
According to TRAI guidelines, the CNAP service should make use of the name identity data that subscribers submit on the Customer Application Form (CAF).
Furthermore, instead of using the name listed in the CAF, entities with bulk or business connections may choose to present a “preferred name,” such as a trade name or trademark registered with pertinent government bodies, as long as they can provide the required documentation to prove ownership of the name.
This suggestion was made in response to TRAI’s request for feedback on the introduction of the CNAP facility in March 2022 by the Department of Telecommunications (DoT).
Although there are similarities between the CNAP service and current caller ID and spam identification tools such as Truecaller, TRAI highlights that CNAP’s dependence on verified subscriber information will provide a more dependable solution than third-party apps that employ crowd-sourced data.
In addition, TRAI suggested that, assuming these suggestions are accepted, the government issue directives to guarantee that all devices sold in India after a given cut-off date include the CNAP capability.
