Google Removes Several Indian Apps From Play Store

The recent decision by Google to Google Removes Several Indian Apps From Play Store has ignited a firestorm of controversy. This act, seemingly a business decision on the surface, has triggered a complex debate encompassing issues of fair play, digital dominance, and the future of the Indian digital economy. Understanding the ramifications of this event requires delving deeper into the key players, the reasons behind the delisting, and the multifaceted reactions it has evoked.

Clashing Over Fees: The Core of the Controversy

The root cause of the dispute lies in the disagreement over service fees levied by Google on in-app purchases. Google’s Play Store policy mandates developers to utilize its billing system, which charges fees ranging from 11% to 26% on each transaction. This structure has been met with resistance from certain Indian startups, particularly in the wake of the Competition Commission of India’s (CCI) ruling in October 2022. The CCI deemed Google’s previous fee structure, which ranged from 15% to 30%, anti-competitive and ordered them to implement changes.

The Affected and Their Outcry:

The delisting decision directly impacted renowned Indian companies like, Info Edge (, Jeevansathi, 99 Acres), BharatMatrimony, and TrulyMadly. Executives from these companies expressed strong disapproval, highlighting the ongoing legal battle with Google and questioning their motives. They emphasized compliance with Google’s policies prior to the delisting and urged for the CCI’s intervention. Anupam Mittal, founder of, termed the action a “dark day” for the Indian internet and accused Google of acting in disregard of legal proceedings.

Industry Body Condemns, Users Divided:

The delisting drew strong condemnation from the Internet and Mobile Association of India (IAMAI), a non-profit industry body representing Indian digital companies. They called the action “unfair and disproportionate” and urged Google to reinstate the delisted apps. The response on social media, however, presented a more nuanced picture.

#EvilGoogle and Calls for Alternatives:

Many users resorted to the hashtag #EvilGoogle, criticizing the tech giant for its monopolistic practices and accusing them of stifling innovation. This sentiment resonated with concerns about Google’s dominant position in the app distribution market, raising questions about fair competition and the potential for abuse of power. Additionally, some users pointed towards the financial burden imposed by Google’s fees on Indian startups, hindering their ability to compete in the global market. These factors fueled calls for building homegrown app stores as alternatives to break free from dependence on Google’s platform.

Defending the Action and Questioning Reliance:

However, not everyone supported the outcry against Google. Some users argued that Google, being a private company, has the right to determine its own fee structure. They highlighted that Google Play Store provided a valuable platform for these companies to reach a large user base, and they should respect the platform’s policies if they want to continue using it. Additionally, some questioned the affected companies’ reliance on Google’s platform for such a long time without investing in building their own app stores or exploring alternative distribution channels. This perspective highlighted the potential shortcomings of Indian startups and the need for diversification to avoid dependence on any single platform.

Legal Labyrinth and Unresolved Future:

The situation remains embroiled in legal complexities. The CCI has issued directives against Google, while companies like have approached the Supreme Court challenging the delisting. Google, however, has maintained its stance on enforcing its fee structure, leading to an impasse.

Looking Forward: Implications and Potential Outcomes

The long-term consequences of this dispute remain to be seen. It is crucial to consider the potential impacts on various stakeholders:

  • Indian Startups: The delisting could significantly impact their user base and revenue streams, forcing them to adapt to alternative strategies. This might lead to increased innovation in the development of domestic app stores and alternative payment gateways.
  • Consumers: Users might face inconvenience due to the unavailability of familiar apps. This could incentivize them to explore alternatives or utilize web-based versions, potentially impacting user behavior and preferences.
  • Overall Ecosystem: The controversy could trigger a shift in the dynamics of the Indian digital landscape, potentially leading to increased scrutiny of tech giants and stricter regulations regarding fair competition and data privacy.

The outcome of this conflict will undoubtedly shape the future of the Indian digital ecosystem. Whether it fosters a more balanced and diverse ecosystem or simply reinforces Google’s dominance remains to be seen. Nevertheless, this event serves as a crucial reminder of the importance of fostering innovation, promoting healthy competition, and ensuring fair play for all players within the digital world.

Why the Apps Were Removed:

The issue centers around service fees. Google charges fees on purchases made within apps on its Play Store. These fees range from 11% to 26%, a structure that some Indian companies challenged.

The Competition Commission of India (CCI), which oversees fair business practices, previously ruled that Google’s previous fee structure was unfair. Following this ruling, some Indian companies hoped for changes. However, Google maintained its current fee structure, leading to the removal of apps from companies who disagreed.

What’s Next?

The situation remains unresolved. Legal proceedings are ongoing, and both sides hold firm to their positions. It’s unclear how this will be settled and what long-term impact it will have on the Indian digital landscape.

Leave a Comment