Indian microblogging platform Koo is shutting down

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Indian microblogging platform Koo is shutting down

New Delhi: Indian microblogging platform Koo, often touted as an alternative to X (earlier Twitter), is shutting down. The announcement was made by company co-founder Mayank Bidawatka in a post on LinkedIn.

Reason for closure Koo

Bidawatka said Koo held talks with several large internet companies, media houses and other potential partners, but with no successful outcome. He also admitted that the platform did not get enough users in India.

Koo’s beginning and after

Koo was launched in 2020, and gained popularity during the dispute between the Indian government and X (then Twitter). At that time, many government ministers and departments had adopted the Koo app.

Koo’s interface was similar to Twitter, and it supported several Indian languages, including Hindi, Telugu, Tamil, Bengali, Gujarati, Marathi, Assamese, and Punjabi.

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In 2022, the MSME and Export Promotion Department of the Government of Uttar Pradesh had signed a Memorandum of Understanding (MOU) with Koo App. Koo was also working on some other projects of the Government of India.

Difficulties of Koo

However, Koo faced many difficulties. In 2023, the company had to lay off about 30% of its employees due to increasing losses, falling number of active users and weak market trends.

Ultimately, these challenges forced Koo to close.

conclusion

The closure of Koo is a loss for the Indian social media landscape. It was one of the platforms that was promoting content and expression in Indian languages.

It remains to be seen whether any other Indian microblogging platform will be able to replace Koo.

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