AI imaging and videos have become a growing concern on the internet, as it becomes increasingly difficult for people to differentiate between altered and original images. However, Sony is taking a step forward in addressing this issue with its new AI-proof technology. The Japanese brand is developing an in-camera authenticity marker for photos that can detect if an image has been altered using AI.
Sony, a major player in the camera sensor market and the regular camera segment, has conducted multiple tests on this new technology. It is expected to be incorporated into the brand’s new camera lineup in 2024. These tests were conducted in collaboration with the Associated Press, a renowned photo agency that shares images with global media agencies.
So, how does this new AI technology work? Sony explains that the AI software within the camera adds a digital signature to the photo. This signature can be easily detected if someone attempts to alter the image using AI-based software or editing tools. This breakthrough development has the potential to revolutionize the industry, as Sony also manufactures sensors for smartphone cameras. Therefore, there is a possibility that the AI technology could be introduced in Sony’s Xperia lineup, which would be a significant advancement.
Neal Manowitz, President and COO of Sony Electronics, hinted at these integrations in a recent release, stating, “Additionally, our in-camera authenticity technology has shown valuable results, and we will continue to push its development towards a wider release.” This suggests that Sony is actively exploring ways to implement this technology in their smartphone cameras.
In addition to Sony’s efforts, other companies like Qualcomm are also encouraged to continue their work on AI-centric chips. The recently launched Snapdragon 8 Gen 3 model exemplifies the growing capabilities of smartphones to handle AI tasks. Users can already experience the power of AI through features like AI chatbots, such as ChatGPT, which can be used on iPhones to seek replies using voice commands.
Considering these advancements, it is crucial for the industry to stay ahead of the curve in order to combat the threats posed by fake AI images. By leveraging the capabilities of smartphone cameras and integrating AI-proof technology, users can be warned about the authenticity of images they encounter online. This development will not only protect individuals from being deceived by altered images but also help maintain trust and credibility in the digital realm.
As technology continues to evolve, it is reassuring to see companies like Sony taking proactive measures to address the challenges posed by AI-generated content. By harnessing the power of AI and incorporating it into smartphone cameras, we can look forward to a future where people can confidently navigate the digital landscape, knowing that they have the tools to identify and avoid fake AI images.